For half a century, digital transformation has been the driving force in the birth, growth, and death of organizations. Organizations have either ridden the waves of digital transformation to great success or have been drowned beneath them. Digital transformation amplifies the human potential of organizations by reducing friction in communication, information collection, decision making, and getting work done. Organizations with less friction will adapt, evolve, and grow faster than other organizations and win long-term. This is critical in rapidly changing environments, and the world is changing more quickly than ever.
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